Genius Sports (NYSE: GENI) specializes in providing data-driven content, marketing services, and viewing experiences for the sports industry. The company targets a range of clients, including sportsbooks, leagues, teams, broadcasters, and brands, focusing on the use of data to improve fan engagement and increase revenue. Brand names they work with include FanDuel, DraftKings, the Priemer League, the NFL, and many more.
BetVision is a product developed by Genius Sports that combines data tracking, video streaming, live data, and sports wagering. This integration aims to create a more engaging experience for sportsbooks and their customers by combining different aspects of sports betting and viewing.
Additionally, Genius Sports offers services akin to a digital sports agency. They utilize fan data, a sports-centric digital platform, and personalization techniques to develop campaigns and content tailored to the sports industry. This approach involves merging data, video, and personalization to enhance the way fans interact with sports content.